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DESIGN | EXPERIENTIAL | PRODUCTION | STRATEGY
BULALACAO CONSULTING | IDENTITY
BULALACAO CONSULTING–A BOUTIQUE FIRM SPECIALIZING IN INCLUSION RESEARCH AND CROWD ENGINEERING–REQUIRED A SIMPLE, FLEXIBLE IDENTITY. THE SOLUTION WAS TO SEIZE UPON ONE OF THE MOST BASIC AND FOUNDATIONAL TYPEFACES CHOSEN FOR ITS MODESTY, HISTORY AND FUNCTIONALITY. WHEN STACKED, THIS WORKHORSE TYPEFACE SUGGESTS A CODE–OR ENIGMA–TO BE SOLVED. THE LOGO, ALIGNED WITH ITS REDUCED MARK, REFLECT THE CHARACTER OF THE CONSULTANCY’S PURPOSE AND FOUNDER.