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DESIGN | EXPERIENTIAL | PRODUCTION | STRATEGY
COORS LIGHT | ART OF COLD EXHIBIT
KNOWN FOR ITS TEMPERATURE-REACTIVE, COLOR-CHANGING METAL CANS, COORS LIGHT WANTED TO ELEVATE THE CONCEPT OF COLD. THE SOLUTION WAS TO CURATE A CABAL OF NOTABLE ARTISTS–ALL OF WHOM EXPRESSED THE NATURE OF TEMPERATURE THROUGH ONE MEDIUM OR ANOTHER. NAMIMG, IDENTITY AND TYPOGRAPHY EXPLORATION ALLOWED FOR VISUALS THAT WERE DISTINCT TO THE PROGRAM BUT EVOCATIVE OF THE CORE BRAND. THE RESULTING PLAN CARRIED VISITORS THROUGH A MULTI-MEDIA, INTERACTIVE ENVIRONMENT THAT CONTINUOUSLY TIED BACK TO THE COORS LIGHT MESSAGE.