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DESIGN | EXPERIENTIAL | PRODUCTION | STRATEGY
FACEBOOK | GLOBAL MEDIA SUMMIT
FACEBOOK PRESENTED ITS “REDEFINED” GLOBAL MEDIA SUMMIT IN SAN FRANCISCO. THE CHALLENGE EMERGED TO CREATE A CLEAN, CRISP ENVIRONMENT IN CONTRAST TO THE EXISTING, ORNATE HOTEL BALLROOM CONDITIONS. SECONDARY STRUCTURAL INSTALLATIONS WITHIN THE VENUE ALLOWED FOR AN EXPANSIVE WHITE LANDSCAPE AGAINST WHICH A PROVOCATIVE COLOR SCHEME, SINUOUS HAND-WRITTEN TYPE AND HALF-TONE PORTRAITS OF TECH LEGENDS WOULD VIVIDLY STAND OUT.