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DESIGN | EXPERIENTIAL | PRODUCTION | STRATEGY
DENTSU | SINGAPORE GLOBAL CONFERENCE
SCHEDULED FOR A ROTATION IN SINGAPORE, DENTSU INTERNATIONAL WANTED SOMETHING MORE INTERESTING FOR THE ANNUAL EXECUTIVE CONFERENCE. RUNNING WITH THE THEME OF EMBRACING DISRUPTION, THE EVENT PRESENTED AN OPPORTUNITY TO DESIGN AND PRODUCE BEYOND THE USUAL CORPORATE PARAMETERS. TOWARD THAT END, THE STANDARD HOTEL CONFERENCE ATMOSPHERE WAS DISRUPTED WITH LARGE SCULPTURAL EXTRUSIONS OF THE EVENT LOGO AND MORE DRAMATIC AND INTENTIONAL LIGHTING AND VIDEO TO ENHANCE PRESENTATIONS. ENGINEERING A CONTRAST TO THEIR DAILY SCHEDULE, ATTENDEES BOARDED TRADITIONAL FERRIES AND CROSSED THE BAY TO THE MAKANSUTRA FOOD COURTS–WITNESSING THE VISCERAL, BURNING LOGO TOTEM AS THEY APPROACHED.