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DESIGN | EXPERIENTIAL | PRODUCTION | STRATEGY
BULLEIT | AMERICAN MADE FESTIVAL
THE AMERICAN MADE FESTIVAL REQUIRED SEVERAL ANCHOR SPONSORS TO SUPPORT FUNDING AND BRAND RECOGNITION. BULLEIT BOURBON WISELY CHOSE TO PARTICIPATE AND ERECTED A SMALL BUT HIGHLY VISUAL INSTALLATION OFFERING SAMPLING AND PERIPHERAL RETAIL. MATERIALS, LIGHTING AND DISCERNING MERCHANDISE EVOKED THE BULLEIT BRAND ETHOS AND ENHANCED THE SENSORY EXPERIENCE OF THE LIQUID.