ADOBE SOUGHT TO INTRODUCE PHOTOSHOP AND SIMILAR EDITING SOFTWARE TO A WIDER CONSUMER AUDIENCE. THE ENORMOUS DIMENSIONAL AMPERSAND STRUCK VISITORS WITH AN IMMEDIATE SCALE SHIFT AND ESTABLISHED THE “PHOTOSHOP&YOU” CAMPAIGN AS THE VISUAL AND MESSAGING VEIN THROUGHOUT. DEMOS AND MERCHANDISE WERE PAIRED WITH HERITAGE DISPLAYS AND INTERACTIVE EXERCISES TO BRING THE PRODUCTS OFF THE SCREEN AND INTO THREE, ALL-ENVELOPING DIMENSIONS.

ACKNOWLEDGING THE IMPORTANCE OF ITS SMALL BUSINESS COMMUNITY, AMAZON REQUESTED AN EXPANSIVE CONFERENCE TO BRING ESTEEMED SELLERS TOGETHER FOR A MULTI-DAY LEARNING AND SOCIAL EXPERIENCE. EVENT BRANDING FOCUSED ON FORWARD MOTION AND PROGRESS AND THE SHEER VOLUME OF MANHATTAN’S PIER 94 ENCOURAGED LARGE-SCALE WAYFINDING AND SCULPTURAL INSTALLATIONS THAT GUIDED ATTENDEES THROUGHOUT AND PROVIDED A VARIETY OF MEETING AND PRESENTATION SPACES.

WELL ON THE WAY TO BRAND SUPREMACY IN THE HEADPHONE LANDSCAPE, BEATS BY DRE ENDEAVORED TO ESTABLISH A TANGIBLE RETAIL AND EVENT PRESENCE IN NEW YORK’S SOHO NEIGHBORHOOD. ORIGINALLY ENVISIONED AS A POP-UP OPERATION, 67 GREENE STREET REIGNED AS THE BRAND’S FLAGSHIP LOCATION UNTIL ITS EVENTUAL ACQUISITION. THE CLASSIC CAST IRON BUILDING BECAME THE LOCUS FOR BRAND PROGRAMMING–ENCOMPASSING RETAIL, MUSEUM DISPLAY, LOUNGES AND PERFORMANCE SPACE. TOWERING RETAIL DISPLAYS, EMBEDDED FIBER-OPTIC AND AN ACOUSTIC TEST CHAMBER AIMED TO EXPLODE THE CHARACTER AND COMPONENTS OF THE PRODUCT INTO AN IMMERSIVE ENVIRONMENT.

BULALACAO CONSULTING–A BOUTIQUE FIRM SPECIALIZING IN INCLUSION RESEARCH AND CROWD ENGINEERING–REQUIRED A SIMPLE, FLEXIBLE IDENTITY. THE SOLUTION WAS TO SEIZE UPON ONE OF THE MOST BASIC AND FOUNDATIONAL TYPEFACES CHOSEN FOR ITS MODESTY, HISTORY AND FUNCTIONALITY. WHEN STACKED, THIS WORKHORSE TYPEFACE SUGGESTS A CODE–OR ENIGMA–TO BE SOLVED. THE LOGO, ALIGNED WITH ITS REDUCED MARK, REFLECT THE CHARACTER OF THE CONSULTANCY’S PURPOSE AND FOUNDER.

THE AMERICAN MADE FESTIVAL REQUIRED SEVERAL ANCHOR SPONSORS TO SUPPORT FUNDING AND BRAND RECOGNITION. BULLEIT BOURBON WISELY CHOSE TO PARTICIPATE AND ERECTED A SMALL BUT HIGHLY VISUAL INSTALLATION OFFERING SAMPLING AND PERIPHERAL RETAIL. MATERIALS, LIGHTING AND DISCERNING MERCHANDISE EVOKED THE BULLEIT BRAND ETHOS AND ENHANCED THE SENSORY EXPERIENCE OF THE LIQUID.

KNOWN FOR ITS TEMPERATURE-REACTIVE, COLOR-CHANGING METAL CANS, COORS LIGHT WANTED TO ELEVATE THE CONCEPT OF COLD. THE SOLUTION WAS TO CURATE A CABAL OF NOTABLE ARTISTS–ALL OF WHOM EXPRESSED THE NATURE OF TEMPERATURE THROUGH ONE MEDIUM OR ANOTHER. NAMIMG, IDENTITY AND TYPOGRAPHY EXPLORATION ALLOWED FOR VISUALS THAT WERE DISTINCT TO THE PROGRAM BUT EVOCATIVE OF THE CORE BRAND. THE RESULTING PLAN CARRIED VISITORS THROUGH A MULTI-MEDIA, INTERACTIVE ENVIRONMENT THAT CONTINUOUSLY TIED BACK TO THE COORS LIGHT MESSAGE.

SCHEDULED FOR A ROTATION IN SINGAPORE, DENTSU INTERNATIONAL WANTED SOMETHING MORE INTERESTING FOR THE ANNUAL EXECUTIVE CONFERENCE. RUNNING WITH THE THEME OF EMBRACING DISRUPTION, THE EVENT PRESENTED AN OPPORTUNITY TO DESIGN AND PRODUCE BEYOND THE USUAL CORPORATE PARAMETERS. TOWARD THAT END, THE STANDARD HOTEL CONFERENCE ATMOSPHERE WAS DISRUPTED WITH LARGE SCULPTURAL EXTRUSIONS OF THE EVENT LOGO AND MORE DRAMATIC AND INTENTIONAL LIGHTING AND VIDEO TO ENHANCE PRESENTATIONS. ENGINEERING A CONTRAST TO THEIR DAILY SCHEDULE, ATTENDEES BOARDED TRADITIONAL FERRIES AND CROSSED THE BAY TO THE MAKANSUTRA FOOD COURTS–WITNESSING THE VISCERAL, BURNING LOGO TOTEM AS THEY APPROACHED.

THE DIAGEO SUPPER CLUB WAS AN INDUSTRY-CENTRIC DINNER AND PARTY HOSTED FOR PROMINENT CHEFS AND MIXOLOGISTS. THE EVENT WAS HELD IN AND THEMED AROUND NEW ORLEANS SO IT WAS PARAMOUNT, ABOVE ALL, THAT THE HISTORY AND CHARACTER OF THE CITY SHINE THROUGH. THE SITE WAS A BEAUTIFUL FORMER CHURCH WITH RHYTHMIC ARCHES AND INCREDIBLE LIGHT. LONG TABLES, THOUGHTFUL PLACE SETTINGS, CANDLES, MINIMAL BRANDING AND A JAZZ QUARTET COMPLETED THE UNDERSTATED EXPERIENCE.

FACEBOOK PRESENTED ITS “REDEFINED” GLOBAL MEDIA SUMMIT IN SAN FRANCISCO. THE CHALLENGE EMERGED TO CREATE A CLEAN, CRISP ENVIRONMENT IN CONTRAST TO THE EXISTING, ORNATE HOTEL BALLROOM CONDITIONS. SECONDARY STRUCTURAL INSTALLATIONS WITHIN THE VENUE ALLOWED FOR AN EXPANSIVE WHITE LANDSCAPE AGAINST WHICH A PROVOCATIVE COLOR SCHEME, SINUOUS HAND-WRITTEN TYPE AND HALF-TONE PORTRAITS OF TECH LEGENDS WOULD VIVIDLY STAND OUT.

GASTECH ENDEAVORED TO FOSTER A COMPREHENSIVE AND DIRECTIVE LANDSCAPE AROUND THE FUTURE OF ENERGY. ATTENDEES WERE INVITED TO EXPLORE A CHAPTERED, FUNCTIONAL AND DRAMATIC EXPERIENCE THAT WOULD INFORM AND ENCOURAGE DISCUSSION ACROSS DISCIPLINES AND GENERATIONS OF EXPERTS.

BUILDING UPON A DECADES–LONG PRESENCE ACROSS THE NATION IN THE FORM OF LOCAL TROOPS AND DOOR–TO–DOOR COOKIE SALES, THE GIRL SCOUTS OF AMERICA HAD YET TO ESTABLISH A PROPER RETAIL AND EXPERIENTIAL PRESENCE. 420 5TH AVENUE WOULD BECOME THE FIRST FLAGSHIP STORE IN THE ORGANIZATION’S HISTORY. CONCEPTUALIZED ALONG THE NOTION OF A HIKING TRAIL, THE LINEAR NATURE OF THE SPACE GUIDED MEMBERS AND VISITORS THROUGH A SERIES OF HERITAGE DISPLAYS, MULTI-MEDIA ACTIVITIES AND RETAIL PURCHASE. THIS BRANDED EXPERIENCE WOULD BECOME A BEACON FOR GS TROOPS ACROSS THE COUNTRY WHILE ELEVATING THE BLOCK IT OCCUPIES.

EDITH CARPENTER MACY, CHAIR OF THE GIRL SCOUTS’ BOARD FROM 1919 TO 1925, GIFTED 400 ACRES TO THE ORGANIZATION. THIS VAST, ARCADIAN PARCEL OF LAND IN CHAPPAQUA, NEW YORK SERVED NEARLY A CENTURY AS AN INSTRUCTIONAL FACILITY FOR THE GIRL SCOUTS AND OTHER CORPORATE AND EDUCATIONAL ENTITIES. THE OPPORTUNITY TO RETHINK THE PROPERTY MANIFESTED IN A NEW VISUAL IDENTITY, LIMITED-RUN BRAND BOOK AND ENVIRONMENTAL HERITAGE GRAPHICS. GIVEN THE ENORMITY OF THE PROPERTY, THE CUSTOM 1/400 SCALE SITE MODEL WAS DESIGNED AND HAND-PRODUCED TO AFFORD VISITORS A FIRST CHANCE TO VIEW THE FULL BREADTH OF THE SITE UPON ARRIVAL.

HILTON SOUGHT TO ENHANCE ITS BOOTH EXPERIENCE THROUGH STRUCTURAL, GRAPHICAL AND PROGRAMMATIC MEANS. THE PRIME DESIGN DIRECTIVE WAS TO ELEVATE THE TRADE SHOW PARADIGM TO THAT OF ARCHITECTURE—EVOKING THOSE ICONIC, LUXURY HILTON PROPERTIES. ATTENDEES FELT AS THOUGH THEY WERE TRANSPORTED BEYOND THE LOCAL SHOW FLOOR.

THE ISLAND OF ISOLA DELLE ROSE PROVIDED AN EXQUISITE BACKDROP FOR ILLY COFFEE’S INSTALLATION AT THE VENICE FOOD AND WINE FESTIVAL. ACKNOWLEDGING THE EXISTING ARCHITECTURE AND NATURAL LANDSCAPE, THE MINIMAL PERGOLA STRUCTURE PROVIDED AN UNOBTRUSIVE ENCLOSURE FOR THE ACTIVITIES WITHIN. ABOVE ALL, THE ACTIVATION WAS AN AMALGAM OF TEXTURE AND MATERIAL–CONCRETE, STUCCO, WOOD, CANVAS, GRASS AND, ULTIMATELY, PORCELAIN–IT EMERGED A SIMPLE BUILD THAT SUPPORTED THE PRODUCT.

THE WALKERS PIONEERED THE DISTRIBUTION OF THEIR BLENDED WHISKEY BY EMPLOYING SHIPS’ CAPTAINS DEPARTING FROM THE PORT OF GLASGOW TO COMMERCIAL DESTINATIONS ABROAD. THE BRAND WAS DETERMINED TO RETRACE THE ORIGINAL WALKER SHIPPING ROUTES–IN OUR CASE, THROUGH LATIN AMERICA AND THE CARIBBEAN. CHARTERING A FAMOUS 200’ GULET OUT OF SOUTHERN TURKEY, WE WENT TO WORK REDESIGNING THE FORE AND AFT DECKS, FOLLOWED BY SEVERAL STATE ROOMS, INTO BRAND EXPERIENCE SPACES THAT WOULD TRANSPORT ATTENDEES THROUGH THE WALKER LEGACY. STIPULATING THAT ALL CONSTRUCTION WAS EXECUTED BY THE ORIGINAL SHIP BUILDERS, WE FURNISHED WALKER FANS WITH AN EXPERIENCE THAT ATMOSPHERICALLY AND INFORMATIONALLY LINKED PAST AND PRESENT.

JOHNNIE WALKER OCCUPIES A PREMIER ECHELON AMONG WHISKEY FANS–MARRYING EXCLUSIVITY WITH AN APPROACHABLE SYSTEM OF MARQUES. THE BRAND’S PERENNIAL MISSION HAS BEEN TO EDUCATE EACH GENERATION AROUND THE STRENGTHS AND NUANCES OF EACH BLENDED VARIETAL. EACH CHAMBER WAS DESIGNED, PROPPED AND ILLUMINATED TO EVOKE THE CHARACTER OF BLACK, GREEN, RED, GOLD AND BLUE. THE HOLIDAY HOUSE OF WALKER POSED A FOUR-FLOOR JOURNEY THROUGH EACH OF THE JW BLENDS. PROPS AND VIGNETTES WERE DESIGNED TO CAPTURE CRUCIAL BRAND MESSAGING POINTS. ACCOMPANIED BY OMNIPRESENT EDUCATION AND ACTIVITIES, THE SPACE FORMED A CURATED MACHINE FOR MENTORING VISITORS ABOUT THE HISTORY, COMPLEXITY AND ROMANCE OF THE JOHNNIE WALKER BRAND.

JOHNNIE WALKER REQUESTED A MENTORSHIP TOUR THAT WOULD SERVE TO EDUCATE YOUNGER CONSUMERS AROUND THE SUBTLETIES OF BLENDED WHISKEY. THIS YEAR’S TOUR WAS THE FIRST TO INCORPORATE A CENTRAL DIGITAL COMPONENT INTO THE TASTING EXPERIENCE. ATTENDEES WERE USHERED INTO A LARGE INDUSTRIAL SPACE THAT HOUSED LARGE, MULTI-MEDIA INSTALLATIONS EXPLAINING EACH OF THE WALKER MARQUES. THE NIGHT CULMINATED AT A LONG INTERACTIVE TASTING TABLE. ALONGSIDE THE WHISKEY MASTER’S GUIDANCE, THE VAST LCD SURFACE PROVIDED NOT ONLY A COMPELLING VISUAL EXPERIENCE BUT A PREVIOUSLY CHALLENGING LEVEL OF BRAND EDUCATION.

JOSE CUERVO’S TRADICIONAL REMAINS A UNIQUE EXAMPLE IN THE PANTHEON OF TEQUILA BRANDS. TRADICIONAL WAS THE FAMILY’S ORIGINAL RECIPE WITH ESTABLISHMENT OF ITS DISTILLERY EVEN BEFORE MEXICO WAS OFFICIALLY A NATION. IN KEEPING WITH THAT DISTINCT HERITAGE, WE CREATED A FAST-PACED, NOSTALGIC VIDEO PIECE THAT EMPLOYED A COMBINATION OF ORIGINAL AND EXISTING MATERIAL TO TELL THE COLORFUL AND COMPELLING STORY OF, QUITE LITERALLY, THE FIRST TEQUILA.

JOSE CUERVO, IN CELEBRATION OF ITS TRADICIONAL MARQUE, REQUESTED A U.S. LAUNCH TOUR THAT WOULD EXCITE AND EDUCATE CONSUMERS BY ANCHORING THE BRAND IN THE MOST CLASSIC OF MEXICAN TRADITIONS… DIA DE LOS MUERTOS. BRANDED SUBTERRANEO AND ESTABLISHING THE SKULL AS THE VISUAL CENTERPIECE, EACH EVENT BROUGHT GUESTS THROUGH A SERIES OF SCULPTURAL INSTALLATIONS, ORIGINAL MODERN DANCE PERFORMANCES AND THE REQUISITE MIDNIGHT TOAST TO WELCOME BACK THE DEAD.

JW MARRIOTT WANTED A SUITABLY INTERESTING CONCEPT WITH WHICH TO LAUNCH ITS VENICE, ITALY PROPERTY. INVITEES REACH THE PRIVATE ISLAND OF ISOLA DELLE ROSE BY SHUTTLE, DISEMBARKING AT THE HOTEL’S DRAMATIC ENTRANCE DOCK. THE OPENING WEEKEND EVENT WAS CONCEPTUALIZED AS A MICROCOSMIC JOURNEY ACROSS ALL OF THE ISLANDS WITHIN THE LAGOON, PROVIDING BOTH HISTORICAL EDUCATION AND A WHIMSICAL TOUR OF THE ENTIRE GROUNDS. DIMENSIONAL INSTALLATIONS–CERTAIN OF WHICH WERE MAINTAINED ON THE PROPERTY–COMBINED WITH METICULOUS PROPPING AND EXPERT STAFF TO GUIDE AND ENGAGE GUESTS THROUGHOUT THEIR EXPLORATION.

THERE WAS NO OPTION BUT L.A.’S UNDEFEATED WHEN LEVI’S DEBUTED A STREETWEAR COLLABORATION WITH THE NBA. BEYOND THE LEGENDARY MATTE BLACK EXTERIOR, FANS CAME, SAW AND PURCHASED AMONG ABSTRACT GRAPHICS, CUSTOM NEON AND LARGE FORMAT EDITORIAL PHOTOGRAPHY.

MARRIOTT REWARDS ENDEAVORED TO PROVIDE A DEEPER LEVER OF SERVICE FOR ITS MEMBER FOOTBALL FANS. THE SOLUTION WAS ACHIEVED IN THE FORM OF A REWARDS CONTROL CENTER AND ACTIVITY HUB. THIS DIGITAL AND ANALOG SOLUTION ALLOWED MEMBERS WITHIN THE STADIUM TO MAKE SPECIAL REQUESTS VIA #APPYOURSERVICE. HIGHLY VISIBLE, MECHANIZED AMBASSADORS WOULD BE DISPATCHED FROM THE SITE TO RETRIEVE AND DELIVER THE DESIRED AMENITY. WHILE AN ELABORATE PHYSICAL AND TECHNICAL BUILD, THE TRUE EFFECTIVENESS OF THE EXPERIENCE LAY IN ITS HUMAN ELEMENT.

THE RELEASE OF THE YOU ARE HERE CAMPAIGN PROMPTED MARRIOTT TO EXPAND ON ITS LONG-STANDING REWARDS PROGRAM. AMONG MANY PERKS, MEMBERS WERE GIVEN SPECIAL ACCESS TO A SPONSORED DEMI LOVATO CONCERT HELD AT L.A. LIVE. THE EVENT WAS A MONUMENTAL EXERCISE IN PERMITS, SPACE PLANNING, VIEWING ANGLES AND AMENITIES. BEYOND THE CONSIDERABLE STAGING AND BUILD ELEMENTS, THE CONCERT SITE GREETED VISITORS WITH A GARDEN OF GIANT ILLUMINATED PIN DROPS EXTRAPOLATED FROM THE CAMPAIGN IDENTITY.

EVER THE PROPONENT OF HARD WORK AND EARNED PROGRESS, NIKE REQUESTED AN EVENT FOR ITS TRAINING CLUB TO GALVANIZE MEMBERS AND LAUNCH NEW SEASONAL PRODUCT. THE TRAINING EXPERIENCE UNFOLDED DURING A COLD NIGHT AGAINST THE VISUAL DRAMA OF ELLIS ISLAND. INVITEES ENTERED THE HISTORIC FACILITY PAST A SPRAWLING ARRAY OF FOOTWEAR THEN FOLLOWED AN ILLUMINATED PATH TO A DYNAMC WINTER PRODUCT DISPLAY. GUIDED WORKOUTS AND PRODUCT GIVEAWAYS ROUNDED OUT THE EVENING.

THE RIDE–NIKE’S ELITE LACROSSE TRAINING CAMP–BROUGHT TOGETHER ONE HUNDRED OF THE NATION’S TOP HIGH SCHOOL LAX RATS TO LEARN, COMPETE AND SOCIALIZE IN A COMPELLING BRAND ENVIRONMENT CONSTRUCTED ON THE NIKE CAMPUS. AFTER CHECKING IN BENEATH A MAJESTIC LACROSSE STICK CHANDELIER, EACH PLAYER DISCOVERED A PERSONALIZED LOCKER CONTAINING BRAND NEW EQUIPMENT. PRODUCT DISPLAYS AND VIDEO GAME LOUNGES AFFORDED EDUCATION AND RELAXATION BETWEEN TRAINING SESSIONS.

THE HALLOWED ARMY–NAVY GAME CALLED FOR A NIKE ACTIVATION THAT EQUALLY ACKNOWLEDGED BOTH SIDES OF THE RIVALRY IN A DRAMATIC AND CELEBRATORY ENVIRONMENT. THE BARRACKS–INSPIRED DESIGN UTILIZED DRAMATIC LIGHTING AND LARGE-SCALE BRAND CONTENT AGAINST CAMOUFLAGE NETTING, DIAMOND PLATE AND SURPLUS AMMUNITION CRATES TO COMPOSE PRODUCT DISPLAYS AND INTERACTIVE KIOSKS. NIKE’S EMBLEM–ADORNED FOOTBALL GLOVES RALLIED CADETS OF BOTH BRANCHES.

NIKE’S RELATIONSHIP WTH THE UNIVERSITY OF TEXAS AT AUSTIN REMAINS A LONG AND LOYAL ONE. THE IN–STORE AND PRINT CAMPAIGN COMBINED SELECT PHOTOGRAPHY WITH FAMOUS UT ATHLETICS ADAGES. WHILE ATHLETES USUALLY OCCUPY THE FOCUS OF A CAMPAIGN, THIS PROGRAM WAS CONCEPTUALIZED AND DEPLOYED AS A PRESUMED SET OF RULES FOR THE STUDENT BODY AT LARGE–A SCHOOL SPIRIT SYSTEM OF RALLYING CRIES THAT BROUGHT ATHLETES AND FANS TOGETHER.

THE WILD AND EVER–GROWING POPULARITY OF WOMENS’ FITNESS PROPELLED NIKE TO DEVELOP A PLATFORM SPECIFIC TO THE DEMAND. THE RESULT WAS PROJECT:CLASSIFIED–A NEW YORK-BASED, FIGHT CLUB-INSPIRED SCHEDULE OF EVENTS THAT COMBINED TRAINERS, FANS AND PRODUCT WITHIN A VEIL OF MYSTERY AND EXCLUSIVITY. INVITEES WOULD RECEIVE A HAND–PRODUCED, HAND–DELIVERED INVITATION. UPON ARRIVING AT AN UNUSUAL–OFTEN ANACHRONISTIC–LOCATION, THEY WOULD BE GREETED BY ONE OF NIKE’S CELEBRITY TRAINERS AND COMMENCE AN INNOVATIVE WORKOUT THAT EMPLOYED THE NEWEST RELEVANT PRODUCT. THE EVENT IDENTITY–AN EMERGING CICADA WITH HERALDIC CUES–BECAME A CRYPTIC AND SYMBOLIC PRESENCE SEEN AROUND THE CITY.

THE NATIONAL LEAGUE OF CITIES—AN ORGANIZATION CRUCIAL TO THE DEVELOPMENT OF BOTH LARGE CITIES AND SMALL TOWNS—CELEBRATED ITS 100TH YEAR IN EXISTENCE. THE OCCASION CALLED FOR A MUSEUM-QUALITY EXHIBIT THAT BROUGHT ATTENDEES THROUGH EACH DECADE OF THE NLC’S STORIED JOURNEY.

IN THE PURSUIT OF INNOVATIVE NEW BEVERAGE PROGRAMS, PEPSICO DEVELOPED ITS FIZZ CONCEPT–A SERIES OF UNIQUE INGREDIENTS AND GARNISHES COMBINED WITH THE FUN OF CARBONATION. SET TO DEBUT AT MAKER FAIRE, THE MAD SCIENTIST–INSPIRED INSTALLATION WAS CONCEIVED AS PART LABORATORY, PART SNACK BAR. INTERLOCKING CIRCULAR PLATFORMS, MECHANIZED SCULPTURES AND A HIGH-VOLUME BUBBLE MACHINE ENSURED THE DESIRED WHIMSICAL AND DYNAMIC EXPERIENCE. THE HIGH ELEVATION AND WAVE OF BUBBLES DREW VISITORS IN FROM AFAR AND EARNED THE PROJECT BEST OF STATUS AT THE EVENT.

THE EXTRAORDINARY RED BULL STRATOS SPACE JUMP SET NEW PRECEDENTS FOR BOTH THE BRAND AND EXTREME SPORT CULTURE AT LARGE. THE SUIT AND CAPSULE UTILIZED BY FELIX BAUMGARTNER WERE RIGHTFULLY INDUCTED INTO THE SMITHSONIAN NATIONAL AIR AND SPACE MUSEUM. WITH THE CAPSULE AS THE CENTERPIECE, THE EXHIBIT DESIGN EXPANDED CONCENTRICALLY OUTWARD. MASSIVE DISPLAY CONSOLES REFLECTED THE STRUCTURE OF THE CAPSULE WHILE CONTAINING A FOUR CHAPTER EXPLANATION OF THE PREPARATION AND TECHNOLOGY THAT COMBINED TO MAKE HISTORY.

THE INAUGURAL SERIES OF SIX SCENTS PARFUM WAS UNVEILED DURING FASHION WEEK. THE INTIMATE, INFLUENCER–TARGETED OPENING WAS HELD IN THE PENTHOUSE GALLERY OF THE NEW MUSEUM, ALLOWING A SMALL BUT BLANK CANVAS FOR THE STARK, MINIMAL INSTALLATION. THE BRAND MISSION BEGINS AS A GRAPHIC TREATMENT, THEN EXTENDS AND EXTRUDES OUT INTO THE SPACE, TERMINATING IN NUMBERED PEDESTALS THAT CONTAIN EACH BOTTLE.

WITH A COMBINED SPIRIT OF TRIBUTE AND COMPETITION TOWARD THE GRAMMYS, SOUNDCLOUD HAD THE INSPIRED IDEA TO CREATE ITS OWN TROPHY SERIES TO ACKNOWLEDGE ITS MOST SUCCESSFUL ARTISTS OF THE YEAR BASED ON STREAMING AND DOWNLOAD DATA. IN AN EFFORT TO COMBINE HEAVY AND LIGHT–THE GRAVITY OF MUSIC AND THE INTANGIBILITY OF TECHNOLOGY–THE DESIGN BEGAN WITH MASSIVE TWO INCH BLOCKS OF POLISHED ALUMINUM. THE PROFILE OF EACH PIECE WAS DETERMINED BY ISOLATING THE CHORUS OF EACH WINNING SONG AS DISPLAYED BY SOUNDCLOUD’S FAMOUS EQUALIZER. THIS GRAPHIC DEPICTION WAS CUT AND ETCHED, RESPECTIVELY, INTO THE ALUMINUM MASS AND SUPPLEMENTED WITH A LASER-ETCHED LOGO, ARTIST AND SONG TITLE.

WORKDAY ALTITUDE 2023 REPRESENTED A PRIME EXAMPLE OF DESIGNING AGAINST EXISTING CONDITIONS. CONSIDERING THE ESTABLISHED HOTEL BALLROOM, WORKDAY SUCCESSFULLY EXPRESSED THE TECH PLATFORM EVENT THROUGH AN ORGANIC PARK THEME, NUANCED PROGRAMMING AND CONSIDERATION OF HUMAN SCALE.